After
researching and speaking with Christian pastors in India, authors,
and a barrage of voracious book lovers, it crystallized the truth that excellent
Christian literature and clean fiction are in demand in the East.
"People
from India want to read and learn about the Western world," says Shilpa
Joshi, a Christian from Bangalore. "We want to explore places like
Texas and reading about these places in novels takes us there, but I rarely
come across such books."
Holly
Michael reported, “During a visit to India last year, browsing large
Christian bookstores, I found mostly self-help
and spiritual non-fiction books written mainly by Indian
authors. I did come across a few nonfiction titles by Joyce Meyer and
Joel Olsteen, but found almost zero Christian novels.”
Renjit
Varghese, a Christian from Kerala, India lives in Kansas City now. He says
that readership is growing among Indians due to the lower cost of eBooks. "But Christian books are difficult to find in
India," says Varghese. "Even more rare is fiction written
by American authors." When I go back home to Kerala, I take
books back with me for my family."
Seeing
the need to connect Christian authors in the West with readers in the
East, Holly, author of the soon to be released CROOKED LINES and I began a
website: www.indiascrown.com. The full name of the premier site is India's
Crown in Christian Literature Excellence or ICICLE. The website will feature
American Christian authors with books marketed in India
through Amazon and other sources. Each author featured
will have also give away one copy of their book.
India's Crown In Christian Literature Excellence (ICILE) |
India’s
Crown is a place where the authors and readers can also connect. It surprised
me to discover a few years ago that people all over the world love Texas. My
historical Christian romance—reviewers have told me I should add western
adventure to my genre—Vow Unbroken is set in 1832 Texas, so I am excited about
the untapped market in India. And while it’s nice to sell more books, I’m more
excited with the aspect of meeting Indian Christians and making friends across
the ocean. With Christ in common, we can minister to one another and see that
God is doing wonderful things in other places.
So, Holly and I are off and running on a massive campaign to bring awareness of http://www.indiascrown.com/ to
India, and fill this niche, with literary minded Christians working on both
sides of the ocean. It is time now to welcome authors to contact us about
promoting their book. We are filling our calendars now. We’re thrilled to be
wide open to Indy titles, but do want to read them ahead of time to ensure the
excellence in Christian Literature we advertise. It is this assurance that will
catapult India’s Crown into the organization we believe God wants it to be.
Visit the site and contact us with any questions.
Get ready
Christian authors in the US! Indian readers want your books! And what a platform
God has given us to spread the Gospel through
our Christian Fiction.
Caryl
McAdoo
Looking forward to hearing from you!
Looking forward to hearing from you!